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About Alison
I Build the Marketing Systems Behind Businesses Built on Trust
You built your business on relationships and referrals, and a reputation that took years to earn.
I build the visibility, systems and follow-through that keep that working, even once word-of-mouth alone isn’t enough. Marketing that’s genuinely handled, not one more thing on your to-do list.
・Speaker・Coach・Podcaster・Creator ・Speaker・Coach・Podcaster・
You’re in the right place
You're Already Good at What You Do. Getting Found Shouldn't Be the Hard Part.
You’ve tried the generic marketing checklists, the friend who built you a website as a favour, the freelancer who took the deposit and went quiet. None of it actually understood your industry, and you ended up doing most of the work yourself anyway.
You’re in the right place because your business already has what most people are missing: real trust, real referrals, and a reputation you’ve earned over years. What’s missing isn’t more hustle. It’s a second channel that works quietly in the background.
You know you want a steady flow of new clients that doesn’t depend entirely on word-of-mouth, but building the website, the visibility and the systems behind it isn’t something you can realistically do alone, on top of running the business.
Sometimes the business simply grows faster than one person can keep up with, and that’s not a failure on your part. You need the right support to break through to what’s next, without losing the personal touch that built it.
A second, reliable growth channel that works alongside your referral network, not instead of it, so your business stays comfortably full and you’re never wondering where the next client is coming from.
As seen in:
My Mission
Marketing Shouldn't Become Another Job You Have to Manage
No blog posts because Google likes content. No social media because someone said you need to be on Instagram. If I can’t tell you what something is actually meant to achieve, I won’t recommend it. That’s not a slogan, it’s how 25 years in strategy and communications taught me to work.
Hi, I'm Alison - I've been doing this since before "digital marketing" was a job title.
I started my first business in 2007, an award-winning children’s fashion brand, and I’ve been running businesses of my own ever since. Before that, I spent six years inside UK Government communications, including staffing the Cabinet Office’s crisis press office during the Iraq War. I trained formally in public communication at postgraduate level, at a time when most people offering marketing advice had picked it up on the job.
Since then I’ve built and hosted 150+ websites, supported 250+ business owners through more than a decade of hands-on WordPress support, and spent over ten years as one interior designer’s marketing partner, rebuilding her visibility from scratch twice, once when she moved states.
What ties it together is systems thinking. Not just running ads or writing copy, but understanding how your website, your search visibility, your bookings and your follow-up actually connect, so growth doesn’t mean losing the personal touch that built your business in the first place.
Go-to book:
Everything is Figureoutable
Secret talent:
Solve Logical Puzzles
Workout and Journaling
Obsessed with:
GIFs of Cute Animals
One Person, One Connected System.
Some of the Platforms I Work with – WordPress · Elementor · LearnDash · ActiveCampaign
WordPress
Website Platform
Elementor
Website Builder
Learndash
Online Courses
active campaign
Email Marketing
Daily ritual:
The long version
A Career Built Over Three Decades, Not a Weekend Course
2026
Launched AlisonRothwell.com as a dedicated Fractional Marketing Director service
2015
Founded WP Fiddly Bits, going on to support 250+ WordPress businesses
2011
Began a 10+ year marketing partnership with Olga Adler Interiors
2007
Founded my first business, Arabella Miller, an award-winning children’s fashion brand
2000
Senior Information Officer, UK Government: six years across Whitehall, including managing the Cabinet Office’s integration of digital communicators.
1996
PR Manager, St John Ambulance: crisis management for a national charity
What now?
Choose Your Next Step
Every business is at a different stage. Here's the best place to start, wherever you are.
Whether you’re just starting to look into this or ready to hand it off completely, you don’t need to have it all figured out first. Twenty-five years of doing this, across a fashion brand, national government communications and a ten-year client relationship, has taught me that the right next step is usually smaller than people expect.