Work With Someone Who’s Walked the Walk.

My diverse and comprehensive marketing background is what sets me apart from others in the digital space and gives me the marketing chops to advise you on creating a marketing strategy which will help you #WinMoreWeddings.

I started out at the coalface and earned my online spurs because I HAD to make my websites work. An early adopter of social media [check out my Twitter profile to see when I joined]  I now work with business rockstars who want to stand out, build trust and make a huge impact.

public relations adviser

Public Relations

1994-1999

Growing up I yearned to be a journalist – but when I took 6 months out of my film and TV university degree to work at BBC, I learnt that I loved making the news rather than reporting it, and after graduating I started working in public relations.

Working for household names such as the charities St John Ambulance and the Guide Association, I honed my creative side, to atract international media interest in the stories I was selling. A skill that continues to serve me well, even in today’s busy digital landscape.

Campaigns I created won National awards and I was a Finalist in the CIPR Young Communicator of the Year Awards.

Government Communicator

1999-2007

Working on a consumer safety campaign led me to join Government Communications Service where I gained tons of experience with big marketing campaigns at HM Revenue and Customs, strategy at the Home Office, and crisis management at the Cabinet Office to name a few. I also gained a post-grad in Public Communication from the University of Leeds.

At the Cabinet Office I entered the brave new world of digital marketing with responsibility for setting the skill standards and integrating emerging “e-communicators” into mainstream marketing across all Government departments.

Working under pressure, for high profile Ministers, taught me resilience and how to communicate complicated information in simple terms.

government communications
online retailer

Manufacturer & Online Retailer

2007-2011

I made the leap and launched an online business, manufacturing luxury organic children’s clothing. But it wasn’t as easy as I expected.

My business won awards, was featured on National TV, in magazines AND on National TV, but my website didn’t make many sales. When I started to figure out why I realised I had hardly any traffic to my website –  I needed SEO – to get me customers fast!

I couldn’t believe that my dream of having an online store, where you could sell to anyone, anyone in the world, was turning sour because nobody seemed to know that my business actually existed!

Online Marketing Consultant

2011-

So, to save my business, I learnt EVERYTHING I could about making sales online. I must have read every book on internet marketing, joined every online discussion forum I could and I even paid to have private access to some of the best online marketing experts in the world. Slowly, I began to figure it all out and started to put into practice what I had learnt on my own website.

Once I reached the #1 Google spot other businesses asked me to work for them, so in 2011 I closed my online stores and launched my marketing consultancy, specialising in luxury brands, the wedding industry and high profile experts,

Since then, I began to naturally attract really amazing business owners who are truly fabulous at what they do, but just need some more help and support to get their marketing nailed down and #WinMoreWeddings, such as wedding photographers, florists, caterers, DJs and musicians, event and wedding planners, travel and destination wedding experts, celebrants, stationers, wedding venues, and more..

Want to learn even more about me? Click here.