Alison Rothwell
Interview with Alison Rothwell, wedding industry marketing expert.
There are a lot of so-called “marketing experts” out there, why should I choose you?
My experience of setting up and running “real” businesses has established me as an expert in online marketing, because I had to master my own “marketing piece” to sell successfully. I know how frustrating it is when you can’t get sales and don’t understand why. That’s why I now work with wedding business owners who are amazing at what they do and just need help fixing their sales and marketing strategies.
Who do you work with?
I work with people just like you who who are really good at what they do; however, they struggle with marketing themselves online and postioning themselves in competitive industries. Here are just some professionals I’ve had the pleasure of helping.
- Actors and Celebrities
- Wedding MUAs
- Authors
- Hair stylists
- Greeting cards and invitation artists
- Beauty Therapists
- Marketing consultants
- Parenting experts
- Luxury interior designers
- Fitness, health and wellbeing practitioners
- Stationers
- Furniture designers
- Speciality florists
- Travel experts
- Product Inventors
- Jewellery designers
I have a growing expertise in helping wedding businesses market themselves successfully in their niche.
What happens if you haven’t yet worked with a business like mine?
I have worked with many people across many different niches, so it’s likely that I do have experience of your industry. But, if we discover that I haven’t yet, then it’s not a disadvantage to you. Quite the opposite.
Let me explain, I bet you’ll find that many entrepreneurs in your niche are all doing similar things to market themselves online.
What my clients find really helpful is that I bring a very fresh perspective to their online positioning and give them access to resources they’d never come across before in their niche. Because of this, I help them to really stand out and outclass their competition!
How are you different from other marketing experts?
Putting it simply, I’ve “walked the walk.”
Aren’t you fed up of so-called experts who’ve no experience of marketing themselves online ?
I’ve now created and managed four online businesses, I not only use this experience with my clients but draw on my 20+ years corporate marketing and communications expertise too. Check my Linkedin profile and look at my Twitter account too – it tells you when I first started using Twitter and then compare my join date with others.
I’m also not someone who offers “all things to everyone.” I have very specific and proven expertise in working within the luxury market. What that means to you is that I am very focused on anything social media related, content marketing and everything that works online.
Because my focus is very narrow, what you get with me is no-nonsense, undiluted expertise on what works for people like you. I’ve simply become an expert at this stuff myself and that’s why my clients get great results (and I make sure I leave my “geek-speak” at the door, which ALWAYS helps!).
What type of person do you work best with and what is expected of me?
As I’m a high achiever and a go-getter myself, I know that I work best with other high achievers and go-getters who are super-ready to get going and just want my team and I to make them an online superstar!
For what type of people is your expertise NOT going to work for?
Please know I’m very selective in who I work with and I cherry-pick my “Done for You” clients, choosing to (gently) turn away people who aren’t suited for my packages and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)
My Done For You packages are NOT for those who don’t have money coming in and who are absolutely, financially desperate, at least not right away.
If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favours:
1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you with a little more peace of mind.
2. Sign up for #WinMoreWeddings – my Do It Youself wedding marketing program designed especially for experts who want up to date actionable marketing help at a lower cost than my dedicated marketing support. The DIY Advice will get you started towards your goals until you’re ready to work with me one-on-one.
3. Make a point to listen to my free marketing training classes I run regularly. These will give you a LOT of things to think about and actions you can take straight away to get started.
Doing these three things will really help you get primed for our Done For You Services. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)
Another type of person I won’t work with (without exception) is the chronic non-believer or skeptic, as well as people who consistently challenge every aspect of my advice. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?
Do You REALLY Get Results for Your Clients?
Yes! The result of all my hard work and research is my Online Business Success System – an approach to marketing your expertise online that, over time and with your commitment, works consistently to drive new clients to your website and sky-rocket your search engine rankings!
In our “Done For You” Marketing programs, we take care of your online marketing [including SEO and social media] leaving you free to concentrate on running your business.
My team and I implement a full marketing strategy for you, while you and I share private laser strategy sessions to help you get the best from your investment and improve your positioning further.
How quickly can I expect results?
Obviously, this depends on the competitiveness of your market and which package you select, but the thing is that my programs were created to give you a head start and make any future online marketing you do yourself super easy to implement. I have a 100% success rate with my clients. NO ONE has ever not risen in the search engine rankings after working with me.
I usually reckon on a 6 week lead in to a rise in rankings, but you can depend on my honesty to tell you straight on our New Client Call how I’ll be helping your business to online success.
How will we work together and what do your packages entail?
Once you sign up for one of our my marketing packages, things start happening quickly. You’ll get a simple questionnaire to fill in to help my team and I plan your activity, and once we’ve received your agreement back we’ll get cracking right away. You’ll have full access to all the “behind the scenes” guidance straight away and be able to sign up for your private Q & A “Ask Alison” strategy sessions.
How long will my commitment be? What’s the investment for each of your packages?
- #WINMOREWEDDINGS – the DIY Marketing program is only £27 a month for my weekly “How-to” videos, monthly Q&As and membership group.
- STAR is a six month “Done For You” program from £697 a month. If you are just starting out then this is one will help set you on the road to positioning yourself. It’s a quick – and cost effective way – for us to get your website optimized and to get you “out there” and in front of your clients quickly and effectively. This package focuses on search engine optimization and social media.
- CELEBRITY is great for businesses looking to invest further in their online marketing as it combines both search engine optimization, content marketing and social media. It’s a six month program from £997 a month.
- LEGEND is our top package combining search engine optimization, social media with market leadership and online brand management. It’s for serious players who are often legends in their own industries. This is a six month commitment from £1497 per calendar month.
Do you accept credit cards?
Credit cards are no problem and our preferred payment option as we have secure payment facility integrated into this website enabling quick and easy credit card payments.
I’ve got a family and a very busy life. Although I know I need to improve my marketing, I’ve not got a lot of time to spare. How much time am I going to need?
Each of my “done for you” options gives you peace of mind that you are making moves forward without having to invest your own time. You can decide whether you want to implement further marketing ideas yourself, or simply take advantage of the laser coaching option to get advice straight from me.
Alison, based on everything I’ve read and heard about you, I know you’re the one I want to work with. What are my options for getting started with you and the team?
Congratulations on making a decision for success! We’re happy to work with you to achieve your business goals…
To get started with one of my “Done For You” Marketing packages, please contact me to set up a “Get Acquainted Call.”
If you’d like to DIY, then click here for #WinMoreWeddings – my online coaching program for wedding businesses just starting out.
If you’ve got any questions, please drop my team an email at the Contact Page.
I can’t wait to start helping you gain the online success you and your business deserves.
If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solution for me?
A way to sample my authority marketing system is by joining my online marketing program “#WinMoreWeddings.” It is a must for entrepreneurs who want to get going and plan their weekly marketing actions more effectively.
OK, I’m ready to work with you, but I have a couple of extra questions. Can I call you?
Of course you can ! Just drop me a line and I can set up a “get acquainted” session and walk you through the different programs, answering any further questions you have.
Looking forward to working with you!
Alison Rothwell
PS – I can’t resist showing you my own wedding cake – created by ChoccyWoccyDooDah after I saw them featured in a Bridal magazine over 20 years ago! The power of marketing!