Entries by Alison

Creative Business Boards for Pinterest

Pinterest is still a massively popular social media marketing platform for businesses. My clients in the gifting/product area are seeing great traffic from the site, particularly if their target market is women – who are Pinterest heavy users. But how do you make the most of this very visual platform in an authentic way that makes you […]

Have You Got a Pinterest Business Account Yet?

A couple of weeks ago I decided to switch my Pinterest account from personal to business. I’ve been hanging around on Pinterest, knee deep in kittens and cupcake recipes, for nearly a year now, and over the last couple of weeks, I’ve really noticed my boards getting busier and more interactive? Is it the same […]

How to Create a Seasonal Marketing Calendar

Every wedding business, no matter how small or how large, needs to have its own marketing calendar. A business marketing calendar is similar to an editorial calendar – it’s basically your guide to creating your marketing content and distributing it throughout the whole of the year. If done well, your marketing calendar is your guide […]

Creating a Pinterest Board for your Business

Pinterest is out of its invite only period and on fire at the moment. My clients in the gifting/product area are seeing great traffic from the site, particularly if their target market is women – who are Pinterest heavy users. But how do you make the most of this very visual platform in an authentic […]